Workshops | Mentoring | Resources
Practical marketing training and workshops for social enterprises, charities and voluntary organisations looking for improved performance and return on marketing investment.
From bespoke in-house training to advertised courses run in association with local partners, our workshops are designed for values-driven organisations.
Popular workshops include:
Introduction to Marketing Whether you’re new to marketing or looking for a refresher, our one day workshop covers all the basics and helps organisations, large or small, to apply core marketing concepts in a practical way. Topics include Understanding your Market, USPs and Key Messages, Marketing Strategy, Applying the Marketing Mix, and Communication Tools.
1 Day Marketing Plan Arrive with a blank sheet of paper and leave with a personalised marketing plan to help you achieve your business goals! This fully interactive one day workshop is designed for social enterprises, charities and voluntary organisations looking for clear marketing focus and direction.
Marketing Social Value Measuring your impact is only half the story; it’s what you do with the results that gives you an edge. If you’re serious about benefiting from the opportunities arising from the Social Value Act, it’s time to think beyond simply reporting your impact and start marketing it! Our half-day workshops introduce social enterprises and voluntary organisations to ‘Social Value Marketing’ and provide the underpinning knowledge to develop a strategic approach when demonstrating social impact. More details
Managing your brand What is a brand and how do you build and manage yours? This half day masterclass answers these questions and spells out why no organisation can afford to ignore its brand. Particularly useful for senior managers and those with strategic marketing responsibilities who would benefit from understanding: the difference between brand and branding; what makes a brand; brand positioning and competitive advantage; and effective brand management strategies.
Marketing for Personalisation This a half day workshop is designed for VCS organisations and social enterprises getting to grips with the personalisation agenda. As the workshop unfolds, participants will better understand how to benefit from a marketing approach in the context of designing, promoting and delivering services. Particularly useful for organisations that are adjusting from ‘service-users’ to ‘customers’.
For more information or discuss partnering with us to run a marketing workshop in your area please contact us.
For in-house training sessions we charge £550 for a full day and £350 for half day for upto 12 people. This includes training materials but excludes travel expenses charged at £0.45 per mile or public transport at cost.