Dynamic was busy helping Development in Social Enterprise (DISE) prepare for Social Saturday this year (10th October 2015) by overseeing a social media video campaign to demonstrate their commitment to buying from social enterprises whilst also raising the profile of their social enterprise clients.
As part of their social mission to ‘do good business and create social value’ we suggested DISE offer their clients the opportunity to promote their products and services through the power of video. Ten clients were offered sponsored video which we helped produce by working with Solihull social enterprise Reel Eyes Films CIC.
The videos were shared via the DISE Twitter and Facebook accounts on Social Saturday and also more widely by partnering with Social Enterprise West Midlands, who were able to incorporate the videos as part of their regional Social Saturday digital showcase. DISE clients were delighted to receive short promotional videos which could be used as part of their ongoing marketing. DISE were able to use this campaign as part of their social value marketing strategy and demonstrate how they are benefiting their community of interest – a win win for everyone involved.